We prepare journalists for the future. Interdisciplinary work opens up new perspectives and opportunities. With us, technologies such as artificial intelligence become not only understandable, but directly usable. At Germany’s most modern school of journalism, we work with the best talents to develop the journalism of tomorrow.

Our upskilling program teaches employees of Axel Springer and other interested companies how artificial intelligence can be integrated into their everyday work in a targeted and effective way. The Axel Springer Academy of Journalism & Technology drives innovation, leverages potential and improves processes – for a sustainable media world.

Follow us on Instagram

Anfang Januar durfte Volontär Lukas Bruckmann aus Team 34 für seine Stammredaktion COMPUTER BILD für vier Tage nach Las Vegas reisen.🚀 Dort hat er einen Einblick in die weltgrößte Technikmesse CES erhalten. Für ihn war das eine ganz besondere Erfahrung: „Es war wirklich großartig, das erleben zu dürfen. Es hat mir einmal mehr gezeigt, wie toll es ist, Volontär an der Axel Springer Academy sein zu dürfen.“🫶 ...

Ob Investigativrecherche, Interviewtraining oder Fake News Detection – unsere Workshops sind jede Woche ein Highlight! 💡
Mit unserem Coach Stefan Voss von der dpa waren wir zuletzt den Deep Fakes auf der Spur. Er hat uns gezeigt, wie wir KI clever nutzen können, aber auch, wie wir sie austricksen und KI-Content entlarven. 🎭💻
Spoiler: Wir haben uns wie echte Detektive gefühlt! 🔍🕵️‍♀️
 
Wie sieht’s bei euch aus?

Nutzt ihr KI in eurem beruflichen Alltag?
...

Nie wieder ist jetzt! Anlässlich des 80. Jahrestags der Befreiung des Konzentrationslagers Auschwitz haben wir die Stolpersteine rund um den Axel-Springer-Neubau poliert. Dabei gedachten wir unter anderem auch der Familie des Regisseurs @boblax , die im Viertel wohnte. Der heute in Tel Aviv lebende Sohn eines Holocaust-Überlebenden nahm an der Gedenkaktion teil. Eine große Ehre für uns! ...

Team 37 trifft auf @camerondiaz - na ja, fast! 😀Gemeinsam mit ihrem Co-Star @iamjamiefoxx war die Schauspielerin zu Gast bei @bild um ihren neuen Film vorzustellen. Natürlich haben wir uns die Chance nicht entgehen lassen und haben uns direkt auf den Weg in Etage 3 gemacht. Schee war’s 🥰 ...

Projects

7.10. - No way back

The personal story of Alon Gat is at the centre of this multimedia live ticker chronicle, which reconstructs his dramatic experiences through an exclusive series of short video interviews. The videos are supplemented by news texts that categorise the events with today’s knowledge.

The content of the project was published on BILD.de, BZ.de, WELT.de and the social accounts exactly one year after the events at the time.

Rap, Business, Women

In our three-part podcast feature Rap, Business, Women, we take a closer look at the role of women in the German rap industry. We shed light on the challenges, but also the opportunities they face. You’ll hear from female rappers such as Kitty Kat, Shoki and Lady Bitch Ray, who enrich the genre with their voices. But we also hear the perspectives of male colleagues such as Monet 192, the rap crew 01099 and NNOC – because the business is complex and multi-layered.

Heimspiel

The format “Heimspiel – Auf den Spuren unserer EM-Helden” was developed to mark the European Football Championship. It is a five-part video show and highlights five players from the German squad. The project is given an additional storytelling level by a specially developed augmented reality lens.

Reports of Resistance

The five-part video series shows journalists and activists who have been threatened and imprisoned for their commitment to justice. The team used AI to get better and faster results. The technology was used where it made sense in a journalistic context. 

Mind Stories

The vision behind Mind Stories is to provide a comprehensive insight into the complexity of mental health which at the moment is one of the most popular topics on social media. To deliver our content, we produced smart and informative video content supported by Snapchat’s AR lenses.

Berlin 2033

In the next ten years, Berlin will face significant challenges. However, many exciting developments are also on the horizon.
Will Berlin master these challenges, or will problems arise?
A team of journalists and tech talents from the FreeTech Academy dare to take a detailed look into the future of Berlins climate, art and fashion scene.

it's kosher habibi

We found that Jewish-Muslim friendships are not only possible, but that they exist in a wide variety of age groups and in a wide variety of forms. We met four pairs of friends and asked them what makes their friendship special and whether there is any truth to the prejudices against Jews and Muslims.

We train you for these brands